Sharp and Intel recently hosted a ‘customer council’ to discuss the evolution of the Interactive Display and how workplace collaboration is changing.
In October 2018, Sharp and Intel met with customers and partners in Germany to discuss the current landscape of collaboration and interactive display technologies, so that we can better understand how to meet future market demands.
Christopher Parker, Senior Product Manager, Europe – Visual Solutions, and an Intel team in Munich, invited 10 business partners to “discuss the adoption of 4K technology, the growth of the large format LCD market, and learn more about emerging trends and technologies in collaboration.”
Equipped with the latest research from FutureSource, that highlights how meeting rooms have undergone a rapid period of technology and usage transition, Chris, the Intel team, and partners talked through the opportunities manufacturers, retailers, and businesses face with these enhanced demands.
Modern working habits like BYOD, hot desking, and advancements in screen technology have contributed to the rise of the meeting room as a crucial collaborative workspace, resulting in the increased adoption of interactive large format LCDs (e.g. BIG PAD) across EMEA.
“The demands and expectations from customers are getting more complex, which puts pressure on the retailers or resellers to supply appropriate new solutions,” says Chris. “The market has moved on from just putting up a screen and connecting a PC for a PowerPoint presentation. People are increasingly looking for UCC (unified communications and collaboration) to combine all the different ways you might share information during a conference call or meeting and make it all available through a single application interface on the display. They might also be looking for solutions based around all-in-one displays with embedded PCs.”
For digital displays to become smarter, they require built-in components that are usually reserved for more conventional PC systems, such as processors from companies like Intel. One of the significant challenges in this is making technology and components smaller, faster, and cheaper; a challenge that is mirrored across almost every industry today.
Both Sharp and Intel consider this early discussion a success in understanding how the German market feels about digital display technology for meeting room collaboration and plan a series of similar councils throughout Europe next year.
Sharp will be showing its next generation of interactive displays at ISE in February 2019, come and visit us on in Hall 12 / Booth E100.
For more details about Sharp’s digital solutions, such as BIG PAD and digital signage solutions, please Get In Touch.
